Marketing management involves satisfying customer needs and desires. In a globally competitive marketplace, the challenge is to select which markets to compete in, to make an integrated set of decisions about product and service design, pricing as well as distribution channels.
You must also make considerations to advertising, branding, and promotions. You will also cover both planning and control perspectives.
In order to navigate our complex, globalised environment, we need an understanding of the core values and norms of any organisation, the impact of policies and practices on all stakeholders and how to operate in a multi-cultural environment. This module is designed to provide you with the critical tools and mindset to analyse and identify responses to such challenges.
Media Leadership (Robert Kennedy College) | University of Cumbria
This module aims to develop your systematic knowledge and skills for understanding the complexity of the new digital landscape. This will focus on the use of e-marketing models, social media and e-tailing to produce a coherent digital marketing strategy. The project will culminate in a final consulting-type presentation outlining key recommendations. This module allows you to further develop and integrate the skills and knowledge acquired during the course by working on a specific organisational issue or problem.
Optional modules are not offered on every course. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.
You can find more information about this course in the programme specification. Distinctive to the MBA, your learning experience will include a mixture of formal lectures, case study discussions, guided and independent research, workshops, debates, and student presentations alongside simulations and role plays. We use a variety of methods to develop your cognitive and practical skills alongside assessing your understanding of key concepts and theoretical knowledge.
Group work is also used to develop your capacity for working in teams and thereby providing a realistic organisational context for you to develop your own interpersonal skills and test your own capacity for teamwork and leadership. Assessment is coursework-based as we seek to test not only theory and its application to practice but also the depth of your understanding.
You are also required to undertake a final project on a topic of your choosing which can take a number of formats from working with a host organisation to developing a business plan.
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Throughout each term, classes and workshops are designed to ensure you have numerous opportunities to receive formative feedback to help you progress your learning. If you do not possess either an honours degree or professional qualifications, you are welcome to apply but we normally require a GMAT score of at least points. Candidates not meeting any of these requirements may, in exceptional cases, be considered for admission where there is strong supporting education or experience. If you are a national of any other country you may need a visa to study in the UK. Please see our visas and immigration page for further information.
You must have competence in English language to study with us. Visit our English language requirements page for a full list of accepted tests and qualifications. If you don't meet our minimum English language requirements, we offer an intensive pre-sessional English course. You will find specific programs at all levels of management responsibility. Read more Degree Programs. Digital transformation programs show you how to use exponentially improving technologies to transform your business.
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Build in-demand skills and plan your digital business transformation to unlock new business opportunities. Read more Leadership Programs Leadership programs are about enabling the full potential in others and in yourself. Explore how to become a better leader, discover how to energize and mobilize people to reach a common goal, prepare for greater leadership responsibilities.
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Master of Business Administration
Read more Online Programs Master the latest thinking in innovation, leadership, digital and strategy with our award-winning online programs. Gain the skills and confidence to succeed in the world of business supported by a 1-on-1 executive leadership coach. Start today and be fully equipped for the challenges of tomorrow. The IMD alumni represent an exclusive network of global business leaders.
We are a close-knit learning community whose mission is to support and accelerate your leadership program beyond your journey. Alumni membership is available to anyone who has completed one of our core programs. Membership is not available to online course participants. I could also interact with others without losing my strength and authenticity. Save settings.
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All programs at-a-glance. Online programs. So, your advanced business education begins by creating a framework for thinking and learning. This is a concept that I promote in my graduate classes and it is the intention of most of the books on this list. Based on his blog, Ben Horowitz's book provides solid advice for those of us who want to create the next Apple.
What I really like is his use of song lyrics to illustrate key points. A nice read to give your MBA an essential entrepreneurial component. While not a business book in the true sense, this one covers what you need to know in order to forge an understanding of how business is being reshaped by world politics.
This book by Alexander Chernev is all you need to learn how to create a marketing plan that can launch your new product or service.